Earned Media & Media Relations

The communications team positioned Carl Guardino, former President and CEO of the Silicon Valley Leadership Group as the go-to expert on various housing, innovation, policy and transportation matters important to the Bay Area by improving relationships with television and radio reporters.

We also improved the quality of press releases, media advisories and informed interactions with media staff through phone calls, topical emails and planning annual roundtables with local press. Policy area experts were also positioned as knowledgeable and informed interviewees and background experts for journalists while educating the media and target audiences about campaigns and legislation including: AB & SB 75, Measure AA, Measure B, RM3, Prop 1 & 2, AB 5 and many others.

Beyond expert commentary, the team worked to gain media attendance to Leadership Group events, coverage of activities and achievements as well as supported campaigns through press conference planning and support as needed.