Earned Media

 We’re sure you’ve been hearing that traditional print and television media are on the skids but be forewarned ignore them at your own peril. Certainly social media has added a powerful dimension to external communications but it has also provided journalist and reporters a whole new ability to influence and set trends.

Media relations is still the queen of public relations and she reigns with earned media because of her objectivity, reach and cache of influence with particular audiences creating instant credibility. At KeeWest Associates, earned media and media relations are cornerstones of our work.