What differentiates marketing from public relations? First, marketing has a more immediate focus on measurable results like sales, conversions, and brand awareness.
Second, marketing is a powerful tool that helps inform PR strategies providing data on consumer preferences and behaviors.

Often public relations and marketing are used interchangeably but if CEOs perceive the two serving the same function and purpose, they are at risk of wasting time, money, and resources. In fact, they serve two very distinct purposes.