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While the Leadership Group presence in traditional media forums was well established, the organization desired a greater presence on owned media channels requiring a cohesive multi-channel strategy building on its extensive policy knowledge while humanzing the issues most affecting the Bay Area – education, housing and transportation.
We developed and implemented a communications relaunch focusing on building strategic, integrated plans leveraging internal policy area expertise, website and blog content, and an organic and paid strategy.
We also encouraged more frequent and diversified submittals of owned and earned media including blog posts and newspaper opinion pieces. Furthermore, we tackled in-kind advertising giving it a more polished branded look while visually telling the story of the organization’s community contributions and involvement.
Silicon Valley Leadership Group
Blogs, newsletter, social media campaigns, traditional advertising
Public Policy Advocacy
Silicon Valley, CA
2016-2018
info@keewestassociates.com
Bakersfield, CA - San Jose, CA
info@keewestassociates.com
info@keewestassociates.com
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